Executive case study
Membership Strategy in a National Association
A national association needed to strengthen member value, engagement, communication, and long-term sustainability across a diverse educator community.
Strategic objective
Connect membership, programming, communication, and governance.
The work moved membership from isolated transactions toward a year-round experience aligned with organizational priorities.
Actions
- Shaped national membership strategy representing 1,782 members in the 2024 address.
- Led work connected to a $300K+ membership portfolio within an approximately $1.5M organization.
- Developed webinars, communications, and professional-learning programming.
- Advised executive leadership and the Board on multi-year priorities and sustainability.
- Created reporting and communication rhythms linking member needs to decisions.
Outcomes
Year-round value
Webinars, communications, and professional learning expanded the member experience.
Strategic alignment
Programming and communication connected more clearly to membership priorities.
Board visibility
Reporting supported more strategic planning around engagement and sustainability.
Evidence library
| Artifact | What it demonstrates |
|---|---|
| 2024 membership speech | Public-facing member value and strategic communication |
| ACL Classical Outlook report | Executive reporting and organizational alignment |
| Membership communications and webinars | Year-round engagement and professional learning |
Capabilities demonstrated
Membership strategy · Board partnership · Portfolio leadership · Stakeholder engagement · Executive communications · Financial awareness