Launching and Operating ETC Live During the Pandemic

The challenge

The pandemic removed the in-person channels through which Excellence Through Classics served teachers, students, and families. The need was immediate: create accessible, engaging Classics programming at national scale without an established online production system.

What I built

• Presenter recruitment, scheduling, and session curation
• A structured presenter intake process for biographies, descriptions, slides, handouts, supply lists, permissions, and agreements
• A repeatable Zoom production script covering introductions, recording, chat, Q&A, technical support, and closing procedures
• Promotion across website, email, and social media
• A transition from an almost-daily emergency schedule to a sustainable recurring series

Result

ETC Live became a durable national learning platform rather than a one-time crisis response. It connected scholars, authors, teachers, artists, and practitioners with a broad audience while preserving materials and recordings for continued educational use.

Evidence standard: The webinar script identifies Traci Dougherty as the creator of the webinars and documents the weekly preparation and production responsibilities.